Social Media Speaker and Facebook LIVE Host
When it comes to choosing the best platforms to invest our time, effort and money into, Instagram offers a high return. It gives us the opportunity to entertain and educate, set ourselves apart, and establish our own unique visual brand in the market. What kind of content should we be creating on Instagram to achieve… Continue Reading
Sales technique, lead generation and client development aren’t skills we automatically gain as soon as we get licensed. We have to work daily at mastering these skills, as they determine how successful we will be in business. What is the first step we have to take in order to set the tone for a successful… Continue Reading
Video content is by far the most engaging, lead generating and powerful medium right now, but agents are still nervous about how they look and sound, and stuck when it comes to what to talk about. What kind of video content can we make if we want to generate leads, and become known in our… Continue Reading
Real estate is a unique business for many reasons, but one major reason is the disconnect between the ease of getting licensed and the level of responsibility agents undertake. Why do we need more training and education? Why is it so important for us to stop thinking of real estate as just a transaction? On… Continue Reading
One of the biggest investments real estate agents have to make is in their lead generation, and Facebook advertising is a powerful way to generate leads. How much money should we be willing to spend on our ads? What kind of systems do we need to have built into our Facebook lead generation? How can… Continue Reading
In this age of social media, technology and digital, it’s hard to imagine any offline marketing methods still being relevant to us today, but very often the offline makes the online more successful. What are the most effective types of offline marketing? How do we craft content that can generate leads? How do we choose… Continue Reading
Great content isn’t just about great visuals, it’s about resonance and the impact of the message. Real estate agents miss out on this and end up posting content that does nothing to connect with people. What is the real estate community getting wrong about storytelling, and how can we fix this? How do we craft… Continue Reading
A key part of using social media to get more sales is to get in front of more people, and right now Facebook and Instagram Stories are where people are hanging out and making connections. How do we choose where to post our stories? What kind of content can we create and how do we… Continue Reading
While we’ve all had to deal with naysayers at some point in our lives, we also need to own up to the fact that sometimes, we might be our own naysayers – or worse – someone else’s. Even though we may think we’re ‘keeping it 100’ by being what we think is realistic about other… Continue Reading
Early in my career, I was balancing two careers, as a pharmaceutical rep and as a real estate agent. Even though it seemed impossible, I was the top earner in pharma sales, and then I successfully switched to real estate full-time, and made more in a month than I ever would in MONTHS of pharmaceutical… Continue Reading
