In the age of social media, we’re bombarded with changes in trends and technological advancements. What will remain the same in spite of all of those? Are there any constants we can capitalize on?

This episode is the talk I gave at Inman Connect in New York, where I share why people will continue to use the internet to find solutions to their problems, and what that means for us and our use of social media. I explain how you can become people’s advisor of choice in a sea of social media accounts.

Watch the Full Interview:

“They used to say a picture is worth a thousand words. Well, today one minute of video content is worth 1.8 million words. You should be creating those one-minute videos.” -Marki Lemons-Ryhal

To get ahead using social media, video content is non-negotiable. While professional video is popular (and advisable, when possible) remember that at the core, your videos need to be serving the needs of your audience. Create content for the people you want to attract to bring you new business. When you don’t have all the answers, interview experts. You can even speak to people in your area of influence. Just always be sure to keep the camera rolling.

Want more social media and technology tips to grow your real estate business? Click here to join our FREE Facebook Group!