In today's rapidly evolving business landscape, sticking to traditional methods can leave you lagging. With consumers becoming increasingly discerning and demanding, failing to adapt will only lead to irrelevance.

Clients are bombarded with endless options and if we are not visible and valuable enough, we’ll be left behind. 

How can we provide the most value to clients so that they choose us every time? What steps can we take to identify our target audience and tailor our value proposition to meet their specific needs?

In this episode, sixth-generation entrepreneur and real estate broker, Skyler Lemons joins me to talk about how to lead with value, how to become the go-to agent for consumers, and why consistent marketing makes all the difference. 

A lot of consumers don’t have a good understanding of the intricacies of a real estate transaction. -Skyler Lemons

Three Things You’ll Learn In This Episode

• Cut through the noise in your market
  How can we stand out to our target market and ensure that we become the person that they go to

•  Articulate your value
  How do we show our clients the unique skills and capabilities we bring to the table and communicate it well?

•  Palm-of-hand, top-of-mind 
  How do we build up our visibility and stay in front of people so consistently that we don’t have to chase clients? 

Guest Bio

Skyler Lemons is a sixth-generation entrepreneur and a second-generation real estate broker here in Chicago. As a distinguished Real Estate Broker affiliated with EXIT Strategy Realty, Skyler's unwavering commitment to excellence has solidified his reputation as a trusted advisor, creative problem solver, and ethical advocate for clients throughout the Chicagoland area.

Born and raised in the vibrant heart of Chicago, Skyler possesses an intimate knowledge of the city's rich history and its visionary future plans. His expertise extends across all 77 diverse communities that make up the Chicagoland landscape, ensuring that his clients receive top-tier guidance regardless of their location.

Skyler's journey into real estate was further enriched by his academic pursuits, having earned a degree in finance from Howard University. His previous role as a consultant to Fortune 500 companies equipped him with a unique skill set that blends financial acumen with the intricacies of the real estate market. Skyler leverages predictive analytics and time-tested methodologies to craft winning offers and streamline property transactions, ensuring both buyers and sellers achieve optimal results.

What truly sets Skyler apart is his passion for fostering authentic, long-lasting relationships with his clients. He approaches each transaction with transparency, dedication, and a commitment to exceptional communication. Skyler's clients benefit from his undivided attention, as he strives to make their real estate dreams a reality.

Follow Skyler on Instagram @skylerlemonsrealestate