Real Estate Agents Lose 75% of Their Clients: Here's How to Retain Them w/ Scott Langmack
Aug 06, 2024As real estate agents, we work hard to win leads and listings…but we lose 75% of them before they buy or sell again. That’s because most clients pick a new agent in their next transaction. Since the original agent doesn’t reach out to them or stay in front of them, they might not even remember their name.
All of this is unavoidable.
Since it costs 10 times more to get a new client than to keep our current customers, our marketing dollars should be spent on the latter.
Staying top of mind with clients is as simple as providing frequent value over their entire homeownership journey.
How do we retain future transactions years in advance? In this episode, I’m joined by the COO of Kukun, Scott Langmack. He shares how their platform helps agents stay in touch and in front of past clients.
You should be spending your very first marketing dollar on keeping your current clients. -Scott Langmack
Three Things You’ll Learn In This Episode
- Why agents lose most of their clients
Most real estate agents will walk with the seller until the transaction ends. Why do we need to shift to walking alongside them throughout their entire home ownership journey?
- Where your first marketing dollars should go
It costs 5-10 times more to get a new client. Can focusing on keeping our current customers slash our marketing budgets significantly?
- The nosy neighbor strategy
Kukun gives agents alerts to things like potential remodels and additions. How can we use this kind of information to provide value to clients?
Guest Bio
Scott Langmack is the COO of Kukun, overseeing product, marketing, analytics, investor relations, and more. Prior to Kukun, Scott led global marketing for the largest division of Microsoft, was VP of marketing at Wilson Sporting Goods, and Director of Worldwide Marketing at Pepsi Cola. An avid homebuilder, Scott is now blending his passions of homebuilding and consumer technology at Kukun. Scott lives in Hillsborough California with his wife, who is a real estate agent with Compass. To learn more, go to https://kukun.ai/.
