In today’s influencer-driven landscape, even the most experienced agents are losing deals to newer agents who do one thing differently - posting great content online. 

The market doesn’t just reward expertise - it rewards expertise, visibility and consistency, and that can be shown through the content we put out. 

Social media content is a valuable asset in our businesses - especially in a down market. It is the marketing vehicle that validates us in the eyes of the consumer, fuels lead generation, reduces our marketing costs and makes us profitable. 

In a tough market, it’s tempting to pull back on our marketing efforts, but that actually cuts off a valuable revenue stream. This is the perfect time to double down on marketing and pour into our social media and sphere of influence. 

How do we create content that guarantees current and future business? How do we leverage hyper-local, hyper-branded content? 

In this episode, I’m joined by the CEO and co-founder of Roomvu, Sam Mehrbod. He shares how their platform (and partnership with ConstantContact) helps agents turn content into a solid source of business. 

It’s madness to stop your marketing just because it’s a down market. You need to work two of your biggest assets - your social media and your sphere of influence. -Sam Mehrbod

Things You’ll Learn In This Episode 

• Entertaining, educational and enduring 
  If we’re consistent about content creation, it can validate us and reduce our marketing costs. What kind of content should we post to achieve this?
  
  
• Hyperlocal and hyper-branded content
  Consistency and visibility are really important in today’s real estate market. How does Roomvu help busy agents accomplish this in less time?
  
  
• Never stop marketing 
  The current real estate market has made many agents slow down or step to the sidelines. Why is this a huge mistake? 
  
  
• How to turn social media into a revenue stream
  Why do real estate agents who invest in content outearn and outlast everyone else? 

Guest Bio

Sam Mehrbod is an innovative entrepreneur in real estate technology. As the CEO and Co-Founder of Roomvu, he leads a platform that supports over 200,000 REALTORS® across the USA and Canada by delivering hyperlocal, personalized video content. As a TOP 1% REALTOR® in Greater Vancouver, Sam was recognized as a Medallion Club Member from 2018 to 2023 and ranked in the top 10% of REALTORS® in Greater Vancouver in 2018, 2019, and 2021. As a Forbes Council Member, Sam has shared his insights in prestigious outlets such as the Vancouver Sun, Business in Vancouver, the Daily Hive, Western Investor, CKNW Radio, and Forbes Magazine. To learn more, visit https://www.roomvu.com/.