Homeownership is a dream many aspire to, but sadly don’t have access to due to affordability. Before they can even think of affording a mortgage…getting money for a down payment can be a real struggle. 

What a lot of people don’t know is that there are down payment assistance programs that can help them get into a home. 

80% of home buyers qualify for down payment help but only 15% actually use it. As agents, this provides a lucrative opportunity to provide a valuable solution. 

Down payment help is the perfect marketing message to put in front of buyers right now. We can win more business by leveraging a valuable resource that will get more people into homes, save them lots of money and help them build equity faster. 

And it will put more dollars in our own pockets too!  

How do we leverage these programs to bring more value to buyers? How does this offering add to our marketing prowess? 

In this episode, I’m joined by founder and CEO of Down Payment Resource, Rob Chrane. He shares how we can add down payment assistance to our toolkit. 

What simpler call-to-action and more powerful message could an agent have than letting buyers know they have down payment help and they might be eligible? -Rob Chrane

Things You’ll Learn In This Episode 

• Closing the 65% home affordability gap 
  There’s a huge gap between the down payment assistance that’s available and the people who actually use it. What can agents do to get these valuable resources to more people, and how will it put more money in your pocket? 
  
  
• Erase the negativity 
  A lot of people - agents and consumers alike have negative connotations of FHA programs. How does this negativity rob us of lucrative opportunities? 
   
• Another way to add value to buyers 
  Down payment assistance doesn’t just apply to buyers - it also applies to houses. How can real estate professionals use this to win more business? 
  
  

Guest Bio

Rob Chrane is founder and CEO of Down Payment Resource and a leader in the homeownership affordability space. A 30-year veteran of the real estate and mortgage industries, Chrane launched the only comprehensive database of U.S. homebuyer assistance programs and developed tools that empower lenders, borrowers and real estate professionals to connect homebuyers with affordability programs. Chrane actively collaborates with housing organizations and coalitions such as the Urban Land Institute, National Fair Housing Alliance and the Mortgage Bankers Association’s CONVERGENCE initiative. He is a frequent speaker at national and local events on the topic of homeownership affordability. To learn more about how you can leverage this tool, visit https://downpaymentresource.com/.