Success in the real estate space depends on personalization—hitting people with the right message, at the right time, in the right place. Yet, gathering all the necessary information and then putting it into action is time-consuming, expensive, and often overwhelming.

In today’s fast-paced market, we can’t afford to rely on slow or outdated processes. The longer you wait to implement a smart strategy, the more opportunities slip away.

But what if there was a way to make personalization faster, cheaper, and more effective? Wouldn't it be amazing if we could automatically know exactly what to say and when to say it to both buyers and sellers? How much time could be saved if personalization wasn’t a manual, painstaking process?

Drew Fabrikant, CEO and founder of Scout joins me to talk about how his platform is revolutionizing the email outreach campaign game for real estate, how it uses AI to enhance lead gen and why personalization is the key to success.

Personalization is the key to success. -Drew Fabrikant

Things You’ll Learn In This Episode 

• Generate new seller leads with a “just sold” strategy
  Everytime someone sells their home, the neighbors get curious about how much they might get if they sold. How can we use Scout to find these leads? 
  
• Personalized client outreach in 20 seconds 
  The process of gathering client data, refining it and including it in our outreach can take months, and by then, it might be too late to reach out to the consumer. How does Scout do all of this in seconds? 
  
  
• 6 figures in 6 months
  The contacts we have are directly linked to the amount of GCI we can earn. How can we use AI to accelerate the database-building process and convert more contacts into clients? 
  
  
• Accelerate growth with video content
  Video content can significantly accelerate growth in real estate by increasing visibility, engaging potential buyers, and showcasing properties more effectively. How can leveraging video content enhance your marketing efforts?
  
  

Guest Bio

Drew is the founder and CEO of Scout, an email marketing platform that enhances lead generation and customer engagement using advanced data analytics and AI to help agents better understand their markets and reach out to new and prospective clients.

Previously, Drew served as the Managing Director of VOR, a real estate investment holdings company, in the C-Suite of a Registered Investment Advisor on Wall Street, and as an attorney at Skadden Arps where he practiced Financial Institutions Mergers and Acquisitions.

Drew works with OS NY, an esports venue in New York City and advised OS Studios through their acquisition by Project Worldwide. Drew received his J.D. from Georgetown University Law Center and his B.A. from the University of Maryland.

Visit https://www.trustscout.com/ or trustscout.realestate 

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