When it comes to sharing online, many real estate agents struggle to find the balance between the personal, the professional, and what people actually want to see. What is a “professional social persona”, and why is it the perfect way to build your brand online? How can you increase your online engagement? How can we build relationships with people who are the influencers in our market and industry? On this episode, I’m joined by tech strategist and author, Crystal Washington, who shares on how to improve your brand online.

Watch the Full Interview:

As a REALTOR®, you’re the repository of so much information. You cannot be replaced by a computer. -Crystal Washington

Takeaways + Tactics

• Put your professional social persona online. Find a balance between who you are as a REALTOR® and what people actually want to see on social media.
• When it comes to contacting people, it’s not about the initial numbers. It’s about your closing ratio and the quality of the interactions you have.
• Many REALTORS® haven’t stopped to really think who their influencers are. Think about the whole professional ecosystem working in real estate and build relationships with the right influencers.

To make an impact with social media, it’s not about you showing how many houses you sell. It’s about giving information that’s relevant and impactful to consumers in your market. You have a wealth of information that can be valuable to the people who see your profile online, and if you can find someone to help you polish up your knowledge for social media, you can build solid relationships and boost your business.

Guest Bio-

Crystal Washington is a futurist, technology strategist, speaker and author of the books One Tech Action and The Social Media Why. She works with organizations that want to leverage technology to increase profits and productivity. Technology includes social media, apps, smartphones, and the web. Hired by companies including Google, Microsoft, and GE, companies in North America, Africa and Europe book Crystal Washington when they want their teams to take action online. Go to https://crystalwashington.com/ for more information.

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