The MLS is one of the most under-utilized resources in real estate, and agents can make more money by leveraging it. What is some of the data we can gain from the MLS and how can we use it to improve our marketing efforts? What can we learn about our real estate markets through the MLS? Why is it so important to become as educated as possible when it comes to your business?

On this episode, digital marketing strategist and real estate technology expert, Carrie Little talks about how she uses data to help agents sell more real estate.

Watch the Full Interview:

You will not go from making no money to making money in real estate unless you start to understand the business. -Carrie Little

Takeaways + Tactics

• Everyone you know needs to go into your CRM because it allows you to start generating leads.
• Absorption rate: three months or less means houses are moving faster and it’s a seller’s market. Four to six months is a stable market, but over six months is a buyers market.
• When it comes to rate of sale, you want to look at communities where you will have the fewest barriers to entry.

The key to success in real estate is how well you know the numbers in your business and the numbers in your market. To know your business, you need to have a CRM. To know more about your market, the MLS is key. You have to learn how to use and manipulate your MLS, understand what’s happening in the marketplace, and become a consistent learner of that information. This information will help you craft the right marketing strategies, sales approaches and who to even target in your business. Without this important data, you’ll be flying blind which will make it harder to grow your business and achieve your goals. 

Guest Bio-

Carrie J. Little, a Digital Marketing Strategist, has established herself as a technology expert in the Real Estate Industry. With 28 years of technology and 20 years of real estate experience, As a national speaker, she has educated thousands of real estate professionals since 2008 on the best technology tools available in the United States.

Carrie’s expertise has been featured in Chicago Agent Magazine, Illinois REALTOR® Magazine and REALTOR Magazine various blogs, Smart Girl Media and as a featured blogger for the National Association of REALTORS®. She is the current host of the real estate minute for Mainstreet association of REALTORS on WBBM 105.9FM Radio. Go to http://smartgirlmedia.com/ for more information and to get in touch.

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