Many real estate and loan professionals put too much energy into implementing every new tool and tactic while forgetting the fundamental- building deep connections in our communities. Before we implement a new tool, what is the first thing we need to be doing in our businesses? What are the other key pieces we need to add to our strategies? How do we balance between brand awareness and lead generation so we’re not just putting out content without generating business?

On this episode, I’m joined by loan officer, coach and author of Lead Generate: 61 Days to Double Your Pay, Scott Groves. He talks about why the true answer to making more money lies in the sphere we have right now.

Watch the Full Interview:

The first big benchmark of success is being famous with 50 people. -Scott Groves

Takeaways + Tactics

• At least once every 90 to 120 days, do a self audit. Google yourself and see what comes up and if all your details, contact information and photos are accurate.
• There is a difference between marketing and lead generation. We need marketing to get in front of more people, but for it to be lead generation, we need to have respondents’ information to contact further.  
• If you commoditize yourself, it’s not easy to be replaced. Think of how you can position yourself as an advisor that adds value to people’s lives.

The foundation of a strong real estate business is the connections and relationships we have, and that doesn’t mean hundreds of people. As real estate and mortgage professionals, we meet many people— but in order for it to make a difference in how much we earn, we have to be famous with just 50 of them. We have to be the person that comes to mind when they think of real estate. We achieve this by consistently adding value to those people and by being trusted advisors, and being in regular contact with them. By doing those things and treating this business like a job, you become a true entrepreneur.

Guest Bio-

Scott is a nationally recognized loan officer & coach. He is also the author of the book “Lead Generate: 61 Days to Double Your Pay”. For nearly 20 years he has been providing quality mortgage products, coaching, and management to his clients & collaborators across the country. By fostering close relationships with real-estate agents, buyers, and loans officers – Scott has built a career out of providing exceptional value. His business philosophy has always been a simple creed: do the right thing for the client and serve his Community. Helping clients find mortgage solutions, growing loan officers both personally & professionally, and assisting professionals grow alternate source of revenue his primary focus. For more information on Scott, go to https://www.meetscottgroves.com. For more on his coaching, go to https://consolidatedcoaching.com/. Buy his book here.

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