Social Media Speaker and Facebook LIVE Host

Author Archives: Marki Lemons

The Social Selling Journal: A 66 Day Guide to Creating the Habits to Achieve Your Business Social Goals – Day 3

An effective content strategy needs to reflect our unique value proposition, and the unique needs of our target audience. When we put out content that’s too general, it won’t speak directly to a specific market and it won’t stand out. This is a mistake I see many agents making. If we don’t commit to doing things differently, we won’t be able to reach our Business Social Goals.

On Day 1 and Day 2, we talked about leveraging our unique selling point and finding our niche and target audience. If we want to attract more business, we need to actively work on prospecting based on these pillars.

How do we create a social media strategy that reflects the unique facets of our target audience? How do we determine the right market to go after?

Join me on Day 3 of our Journal Series as we talk about creating content that will connect and resonate with our target audience.

Figure out who you are, what your brand represents and create content around that brand targeting the right audience.
– Marki Lemons-Ryhal

Three Things You’ll Learn In This Episode 

  • Before you go after a new price point or new market, determine the barrier of entry in that area. We need to know the reasons someone in that community wouldn’t be willing to do business with us.
  • If a real estate market or community already has an agent who is well-known, deeply-ingrained and dominates it, it’s going to be hard for us to get into it no matter how good our marketing is. 
  • My target market is single mothers on the South Side of Chicago. Because I’ve been in their shoes, I understand their pain points, the challenges they face, and the kind of content that will solve their problems.

Connect with Marki & download free tips & tools:

Are you ready to have a social shift in your life?

If you are an entrepreneur, independent contractor, or strive to make it to the next level in your current occupation, it is essential to connect online and offline. 

Don’t forget to make those necessary connections daily for 66 consecutive days. This modern, bright designed journal will provide you with the tools you need to create the habits to achieve your business social goals. 


What is the Social Selling Journal?

The Social Selling Journal is all about being social every day, both online and offline, to stay number one in your customer’s mind.

How does The Social Selling Journal work?

The Social Selling Journal is 66 days of social accountability. It takes exactly 66 days for a new behavior to become a habit. Step-by-step, the Social Selling Journal will guide you toward creating and sustaining new social practices in your life. One simple action could make you 42 percent more likely to achieve your goal: Write it down.

This 66-day Social Selling Journal Features:
   1. Goal Setting Section.
   2. Daily Awareness and Self Discovery Section.
   3. Daily Motivational Business Quote.
   4. Daily Routine to Increase Productivity and Increase Engagement.

You will develop and maintain social engagement which will lead to more contacts, leads, and follow-up. 

– Increase Social Productivity.
– Gain Social Clarity and Focus.
– Increase Probability to Set, Chase, and Achieve Social Goals.
– Boost Social Confidence.
– Change Your Social Habits Today by Ordering The Social Selling Journal.

The Social Selling Journal: A 66 Day Guide to Creating the Habits to Achieve Your Business Social Goals – Day 2

Finding our target audience is the first step towards becoming unstoppable in our real estate careers. The second thing we need to do is dial in our morning routines and schedules. We have to develop the habit of living by our calendars, and a set of non-negotiable actions we’re committed to daily. A solid morning… Continue Reading

Attracting & Selling To The Millennial Market w/Bobby Bryant

There’s a 20-year age gap between the average Realtor and millennial. Even though millennials now make up the majority of real estate transactions, there’s still a huge disconnect between expectation and reality with the agents on the ground. Millennials think, function and make decisions differently, and Realtors are conflicted by this new dynamic. Instead of… Continue Reading

Real Producers Race Discussion

Over the last few months, there has been increased conversation and dialogue around racism, and what we can do to make a real lasting change in this country. It’s been necessary for us to talk about how racism impacts the real estate professionals in Chicago, and the challenges we face. In order for us to… Continue Reading

Marki Lemons Ryhal Education Advancement Scholarship Supports African American Women from Underserved Chicago Communities

Woo baby, bye! I have a major announcement for you! Life being quarantined! I’ve had the opportunity to sit in this chair almost every single day, since Friday, March the 13th. As some of you know, it has been an emotional journey. However, I wanted to focus on solutions and not on the problem. For… Continue Reading

Women’s Council Has a Conversation About Race

The events in our country over the last 2 months have been challenging, and as a nation, we’ve had to have conversations about race and inclusivity on both the community and professional level. The Women’s Council is a group with a significant amount of influence, which can help to amplify the voices of Black Realtors… Continue Reading